Schema Markup Generator

100% free · Works right in your browser · No signup needed

Schema type

Generated markup - paste into your page's <head>

Sur Schema Markup Generator

Schema Markup Generator - Free Online Tool

The Schema Markup Generator creates valid JSON-LD structured data for FAQ pages, Articles and Local Businesses - the behind-the-scenes code that powers rich results like FAQ dropdowns, article carousels and business knowledge panels in Google Search. Fill in a simple form, copy the generated code, and paste it into your page. No coding knowledge required.

How to use: 1) Pick a schema type from the dropdown. 2) For FAQ Page, add as many question/answer rows as you need with the Add Question button. For Article, enter the headline, author name, publish date and image URL. For LocalBusiness, enter the business name, street address, city, phone and website. 3) Click Generate JSON-LD. 4) Copy the code block and paste it inside the section of the relevant page, then validate with Google's Rich Results Test.

Why add schema markup? Structured data helps Google understand exactly what your content is, and it makes you eligible for rich results that dominate the search page. FAQ pages can show expandable answers directly under your listing, articles get enhanced presentation with images and dates, and local businesses feed the knowledge panel with hours, address and reviews. Rich results consistently earn higher click-through rates than plain blue links at the same ranking - the same position, more traffic.

Key benefits: You never touch raw JSON - the generator writes clean, valid JSON-LD for you, with quotes, commas and special characters escaped automatically so the markup never breaks. Dynamic FAQ rows let you add unlimited questions, and each schema type asks only for the fields that matter. The output follows schema.org vocabulary that Google officially supports. Everything runs in your browser, so your content stays private.

Pro tips: Match the markup to visible page content - Google penalizes markup for content visitors cannot see, so only mark up FAQs actually displayed on the page. For articles, include the image field; articles with images are far more likely to earn rich treatment. After pasting the code, always run Google's Rich Results Test and fix any warnings it reports. Keep one JSON-LD block per page type rather than stuffing every schema onto every page.

FAQs: What is JSON-LD? Google's preferred format for structured data - a small script block that search engines read but visitors never see. Does schema guarantee rich results? No - it makes your page eligible; Google decides what to display and when. Where exactly do I paste the code? Inside the element of the page the markup describes. Can I generate markup for multiple pages? Yes - create fresh markup for each page with its own specific details.

How to Use Schema Markup Generator: Step by Step

Select the schema type you need: Article, FAQ, Product, LocalBusiness, Event, or others offered.
Fill in the fields: headlines, dates, author names, ratings, prices — whatever the type requires.
Add multiple entries (e.g. several FAQ questions) using the add-item button.
Click Generate to produce the JSON-LD script block.
Copy the code and paste it into your page’s head section or via your SEO plugin, then validate with Google’s Rich Results Test.

Pro Tips

Only mark up content that’s actually visible on the page — hidden markup can get your rich results removed.
JSON-LD is Google’s preferred format; avoid mixing it with inline microdata on the same page.
Re-validate after every template change; a single syntax error disables all of the page’s rich results.

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